Team Spotlight: Heidi Rooney, Director of Enterprise Sales at Get Covered

Team Spotlight: Heidi Rooney — Bringing Passion and Purpose to Enterprise Sales

At Get Covered, we’re fortunate to have a team filled with people who bring not only expertise but also heart to everything they do. This month, we’re highlighting Heidi Rooney, whose journey into enterprise sales has been fueled by curiosity, empathy, and a passion for helping others succeed.

A Passion for Connection and Challenge

From an early age, Heidi knew she was driven by a desire to help people. That purpose has shaped every step of her career. “I thrive in dynamic environments where each day presents new and different challenges,” she says. “When I’m genuinely passionate about a product, that enthusiasm becomes contagious, it helps me connect with people on a deeper level.”

It’s this combination of passion and adaptability that makes Heidi thrive in enterprise sales. Every client, every conversation, and every challenge offers an opportunity to learn something new.

Building Relationships That Last

Heidi’s approach to relationship-building is rooted in authenticity. “One of the most impactful sayings in business is, ‘Nobody cares how much you know until they know how much you care,’” she shares. Early in her career, she made it a point to remember people’s names and take the time to understand what mattered most to them—their goals, their challenges, and their motivations.

That genuine care has become a hallmark of her success. “It’s not just about closing a deal,” Heidi explains. “It’s about building trust and being a true partner.”

Navigating the Changing Landscape of Enterprise Sales

The world of enterprise sales has evolved dramatically during Heidi’s two decades in the field. “We’ve seen a shift from a ‘single tech stack’ model to a ‘best-in-breed’ approach,” she says. “Clients today want flexibility and optionality, they don’t want to be confined to a single provider.”

This evolution has been especially impactful for third-party managers, who often rely on the preferences of property owners. “Providing choice is always beneficial,” Heidi notes. “It allows us to better meet diverse client needs and adapt to operational realities.”

Embracing Innovation and Working Smarter

Heidi is particularly energized by how technology—especially AI—is reshaping the industry. “I’m a big believer in the idea of working smarter, not harder,” she says. “In a world full of distractions, staying focused on understanding our clients’ needs before offering solutions is more important than ever.”

Her consultative approach to sales—listening first, advising second—has consistently driven success. “After twenty years, that simple formula of understanding before proposing still works.”

Recharging Through Nature and Family

When she’s not helping clients achieve their goals, Heidi recharges by spending time with her family and connecting with nature. “We have a large vegetable and flower garden that my whole family helps tend to,” she says. “Being outside and nurturing something together helps me reset.”

Outside the garden, you’ll often find her golfing, skiing, hiking, or fishing—activities that keep her grounded and inspired.

Heidi’s blend of empathy, curiosity, and drive embodies the values that make Get Covered such a special place to work. Her ability to balance professionalism with genuine care serves as an inspiration to all of us.